The 3C Men’s Underwear Story: My Journey, Inspiration, and Product
The 3C Men’s Underwear Story: My Journey, Inspiration, and Product
The Origin of 3C Underwear
In the fall of 2014, during my first golf vacation—a seven-day, back-to-back trip down south—the concept for 3C Underwear was born. On a particularly hot day, as I struggled with discomfort and excessive sweating on the course, I ended up hitting two golf balls into a pond. Frustrated and overheated, I resolved to find a solution to the issues plaguing my groin area.
Inspiration and Innovation
This experience highlighted a crucial problem: the heat buildup, burning, itching, and chafing that many men face, especially in warm conditions. Driven by a desire to stay Cool, Comfortable, and Confident, I embarked on a quest to design functional underwear that addressed these issues.
My journey wasn't just about that single golf trip. My struggles with jock itch (tinea cruris) began at 15 while working in extreme temperatures and continued through various stages of my life—playing competitive hockey, traveling extensively, and enduring hot climates during vacations. Each experience reinforced the need for a reliable solution.
Creation and Development
Over the next three years, I designed and tested prototypes, striving to create a stylish and functional undergarment. After extensive discussions with others facing similar discomforts, I decided to bring this solution to the market, hoping to alleviate these issues for others.
A Tribute and Thank You
In memory of my mother, who always reminded us to change our BVDs, I am proud to say, "Yes, Mom, I’ve finally changed my underwear!" I extend my heartfelt gratitude to family and friends who supported this project and invite those who have not yet experienced the difference to consider making a change.
Sincerely,
Paul R. Lystiuk
Founder, 3C Underwear
The Origin of 3C Underwear
In the fall of 2014, during my first golf vacation—a seven-day, back-to-back trip down south—the concept for 3C Underwear was born. On a particularly hot day, as I struggled with discomfort and excessive sweating on the course, I ended up hitting two golf balls into a pond. Frustrated and overheated, I resolved to find a solution to the issues plaguing my groin area.
Inspiration and Innovation
This experience highlighted a crucial problem: the heat buildup, burning, itching, and chafing that many men face, especially in warm conditions. Driven by a desire to stay Cool, Comfortable, and Confident, I embarked on a quest to design functional underwear that addressed these issues.
My journey wasn't just about that single golf trip. My struggles with jock itch (tinea cruris) began at 15 while working in extreme temperatures and continued through various stages of my life—playing competitive hockey, traveling extensively, and enduring hot climates during vacations. Each experience reinforced the need for a reliable solution.
Creation and Development
Over the next three years, I designed and tested prototypes, striving to create a stylish and functional undergarment. After extensive discussions with others facing similar discomforts, I decided to bring this solution to the market, hoping to alleviate these issues for others.
A Tribute and Thank You
In memory of my mother, who always reminded us to change our BVDs, I am proud to say, "Yes, Mom, I’ve finally changed my underwear!" I extend my heartfelt gratitude to family and friends who supported this project and invite those who have not yet experienced the difference to consider making a change.
Sincerely,
Paul R. Lystiuk
Founder, 3C Underwear