It has been 5 plus years since the idea and inception of a man's underwear that would have features, with benefits for the user! 

COOL COMFORTABLE CONFIDENT®

is the tagline that gave way to the brand name that was to be 

3C Underwear®

The creating, designing and bringing to the market a Canadian made product has been interesting to say the least. Surviving postal rate increases, manufacturing cost increases and this thing called COVID has been a challenge over the past 5 years!  

As we continue on, l want to say thank you for your support and patronage.

Enjoy your Canada Day!

Sincerely, Paul

CUO @ 3C Underwear