WHY BUY 3C MENS UNDERWEAR?

Men Talking about Underwear, Really?

It is very difficult for men to talk about underwear and their man issues down there and if they do, you are more likely to hear complaints by way of a passing joke or from their significant other, however, the issues down there are real and can cause discomfort and sometimes embarrassment.

We all get hot in the groin area, after all its the main mechanical area of our body and with the fabrics and styles of undergarments today, most all do not vent the heat away, so heat is trapped without any cooling effect. You may recall that great line in the movie Good Morning Vietnam; "it's hot down there, damn hot, you could do a little crotch-pot cooking". That is why 3C Underwear® was designed with COOL COMFORTABLE CONFIDENT® at the forefront of its design.

Cooling front vents, top access with two layer fabric front, narrow fabric wrapped free-flow waistband are all standard features in all three styles (3COOL, 3COMFORTABLE, 3CONFIDENT) underwear styles.

You probably have heard it before, Jock itch, also referred to as tinea cruris, also known as crotch itch, crotch rot, Dhobi itch, eczema marginatum, gym itch whatever you want to call it, it's real and you know if you are susceptible to it or have had it. Jock itch is a fungal infection that affects the skin of your high inner thighs near the testicles and scrotum and causes an itchy, red, often ring-shaped rash in these moist areas of your body. Jock itch gets its name because it is common in athletes and people (both men and women) who may sweat a lot when active as well as those that may be overweight. Although often uncomfortable and bothersome, jock itch usually isn't serious and keeping your groin area clean, dry and cool as well as applying topical creams usually are sufficient to treat jock itch. The  3C Comfort-Nest® design (available in the 3Comfortable and 3Confident styles) allows you the option of  holstering your package, laying it up in the hammock, dropping it in the net, keeping it all away from your inner groin which will eliminate the skin on skin friction that can activate jock itch. The Comfort-Nest®, it's like a bird and two eggs in the nest! With mesh front cooling vents and a mesh Comfort-Nest you can be sure to have air flow and relaxed movement in the groin area for a cooling effect.

Sweaty butt, swamp butt, swamp ass whatever you want to call it, is not the most pleasant feeling and having a wet stripe of perspiration showing on and out through to your pants isn't a great look and can be quite embarrassing in public. Some men have reverted to using their spouses disposable light days or man pads on their underwear for this very reason. The 3C Layered Centre Backside (available in the 3Confident style) is a few extra layers of same fabric sewn into the centre backside and is a great feature to have on those hot days and for those occasions when you know sweaty butt may occur.

If you have any questions please contact us at: 

info@3cunderwear.ca